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Thanks for sharing your bits with us. Hi, we're Block and this is Snippets. Snippets is a way for us to share little morsels of branding that we stumble upon on the www and think are interesting. Thanks to everyone who has sent us suggestions for links - over the coming issues we will be including as many of these as possible. If you have anything you wish to share, please shoot us an email. P.S. To those six people who unsubscribed: We never liked you anyway. We were just trying to be nice. |
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| Rory Sutherland: Life lessons from an ad man. If you haven't seen this TEDtalk then you must - the most entertaining and insightful 20 minutes you'll spend today. "Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value..." See more |
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IKEA says goodbye to Futura.
Not exactly new news now, but it is an interesting case study in how small groups of special interests can band together in this digital age to make it tricky for the big brands. "The 2010 IKEA catalog ... reveals the company’s choice to change all typography to the Microsoft font that every web designer has grown to hate..." Read more |
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The Ad Contrarian: |
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NPR: How to brand a government initiative.
"[The] speech by President Obama is an exercise in both the substance and style of governing. What's the program that he's advancing and how is he packaging it, branding it, impressing its virtues on people and belittling its drawbacks?" Hear more |
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